Does the title “copywriter” undervalue the content we provide to the clients?
Fellow writer Steve May shares his thoughts on this LinkedIn Article:
I create ideas and use words to deliver them. Ideas that clients use to face the world and build their businesses.
I don’t simply write copy. I position brands. Persuade. Grow loyalty.
Like many, my work has been seen by millions, attached to everything from banks to car companies. Headlines and sub-lines and copy that serves a greater purpose than simply filling spaces.
Every word I write counts. And is of value.
Read here: Why ‘copywriter’ is written incorrectly.