A prose by any other name

Does the title “copywriter” undervalue the content we provide to the clients?

Fellow writer Steve May shares his thoughts on this LinkedIn Article:

I create ideas and use words to deliver them. Ideas that clients use to face the world and build their businesses.

I don’t simply write copy. I position brands. Persuade. Grow loyalty.

Like many, my work has been seen by millions, attached to everything from banks to car companies. Headlines and sub-lines and copy that serves a greater purpose than simply filling spaces.

Every word I write counts. And is of value.

Read here: Why ‘copywriter’ is written incorrectly.

 

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