Does the title “copywriter” undervalue the content we provide to the clients?
Fellow writer Steve May shares his thoughts on this LinkedIn Article:
I create ideas and use words to deliver them. Ideas that clients use to face the world and build their businesses.
I don’t simply write copy. I position brands. Persuade. Grow loyalty.
Like many, my work has been seen by millions, attached to everything from banks to car companies. Headlines and sub-lines and copy that serves a greater purpose than simply filling spaces.
Every word I write counts. And is of value.
Think you have what it takes to write copy that makes the cash register ring?
Refreshingly straightforward and packed with practical lessons from David Ogilvy’s experience, “Ogilvy on Advertising” gives a look into the mind of one of the legendary advertisers in the 20th century.
In Chapter 3 of the book, Ogilvy divulges on the some of the crucial jobs in advertising. The first on the list are copywriters, who “may not be the most visible people in agencies, but they are the most important.”
Ogilvy also opines that some advertising techniques are built to last for decades, and this remains true with the timelessness of his advice to aspiring copywriters today. In the infographic below, Ogilvy enumerates the six hallmarks of a potentially successful copwyriters:
Don’t you think these qualities remain relevant to this day? Even though the main platform for advertising has shifted—from mass media such as TV and radio to the new media such as social media networks—I think that us copywriters should still conduct rigorous research, constantly reinvent how we position the product to the audience and challenge ourselves to come up with copy that sells. If there are other attributes that you think are vital for copywriting, please post your comment below!
(Image c/o Among the Jumbled Heap)
It’s such a shame to discover the art of Gao Xingjian this late.
He has been in the art scene since the 1980s and was eventually banished from his homeland, China. Now a French citizen, his works found themselves a new home in the admiration of (mostly) the Western world.
Even though he won the Nobel Prize for Literature in 2000 with Soul Mountain (an “experimental” novel), Gao exemplifies his gift and love for art with more than just words: aside from being a novelist, he is also a literary translator, playwright, screenwriter, director, and a painter – which will the focus of this post.
Continue reading “The Enigmatic Art of Gao Xingjian”
When you ask children what they’d like to be when they grow up, you can easily predict their answers: doctor, lawyer, teacher, or even astronaut. Chances are you’d rarely come across someone who dreams of becoming a Sociologist. The exemption doesn’t apply to me either – I used to come up with all sorts of stories as a kid because I wanted to be a writer.
So when I first studied Sociology, I wondered what kind of job I’d get with this seemingly uncommon discipline.
Three years after I graduated, I found myself jumping from one job to another easily, thanks to the flexibility granted by a degree in Sociology.
So let’s answer the big question: when it comes to building your career, what can you get out of Sociology?
Continue reading “Skills and Career Ideas for Sociology Majors”
This is what happens when either clients or creatives fear the risk of not complying with what has worked in the industry, so they stuck their guns to using trite copy.
Part of his Make Something Every Day 2017 project, Kaj Kjellesvig made a video compilation of many commercials which made use of “We Believe” in one way or another:
Continue reading “Video: Overused Advertising Phrase at the Cost of “Playing It Safe””
Disclaimer: I do not have any background in music theory and composition, so do not expect this post (and the following ones to come) to be a technical music review/critique. It is best to treat this piece as fan’s appreciation of the featured song. Likewise, this will only an analysis of the song itself and not the content of its music video.
ABBA: their brief yet brilliant foray into pop music history continues to draw attention to this day. From Waterloo to One of Us, the Swedish group has shown the world that they’re capable of singing about anything—from teenage-like love to a heartbreaking story of a couple who’s on the edge of separating. It’s a well-known fact by now that the evolution of their music reflected the tides in their interpersonal affairs (i.e. the couples in the group eventually falling part).
Almost half a century after they parted ways, there remains so much to be praised about the musical complexity behind ABBA’s songs. Scholars and fans alike still revere the heavenly voices of Agnetha and Frida and praise the songwriting prowess of Benny and Bjorn.
As I start this project of analyzing their songs verse-by-verse, I’d like to begin where it all ended: analyzing The Day Before You Came – the last song recorded by ABBA.
Continue reading “Lyrics Analysis: “The Day Before You Came” – ᗅᗺᗷᗅ”